Superlogos move into Europe.

"Following the success of our South African launch in November 2007 we are all very much looking forward to moving into Europe" says company director Tom Pearson-Adams.

With scheduled launches in the United Kingdom, Switzerland, Spain and Monaco in the coming months, Superlogos, the web's first logo image search engine is going from strength to strength.
The site offers a variety of local and international brands ranging over a number of different categories. Historically a company or brand’s online presence has only been accessible through text driven searches. Now companies can raise their brand’s online profile through a unique website that repositions the logo as the first point of contact for internet users.

Company Director Rob Sawyer says "I think we all know the story by now, it all started from a squiggle on a pair of shoes. Only 18 months later did I recognise it in a shop on New Bond Street, it was Salvatore Ferragamo’s logo. Realising that the internet is only of benefit if you know the name of what you are searching for, and given the amount of time, effort and finance that goes into company branding, this globally prompted me to look further into searching for specific things via images and logos. I couldn’t. No site represents company searches by logo. I was flabbergasted.”

"We have spent the last months thoroughly researching our targeted markets with an aim to identify the 24 very best performing and renowned brands per category. This has not been as straight forward as it may seem. There are an awful lots of companies providing similar, or even the same services and identifying one over another has been no small feat. That said we are confident our end users will be more than satisfied with our selections - we have done the leg work for them" confirms Pearson-Adams.

Superlogos is committed to highlighting this system of searching by reinvesting in online marketing, promotions and advertising in order to constantly drive traffic to the sites of their members.

“Companies worldwide spend billions designing, marketing and advertising their brand, only for it not to appear on any search engine. We are highlighting only the most successful brands across 20 sectors of the commercial and lifestyle industries,” says Pearson-Adams. "Once our presence is felt in Europe we plan to move across to North America, Asia and Australasia". Strong words indeed!